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Setting Up A Professional Landing Page

Discussion in 'eCommerce' started by DOA, Jun 28, 2016.

  1. DOA

    DOA Digitalopinion Admin Staff Member

    Setting Up A Professional Landing Page
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    A landing page might be the most important aspect of your online business. This is the page that provides vital information about your business, and is usually the page where users lands on first when they visit your website. It is important to spend a lot of time and effort into perfecting your landing page. This will also help you increase conversions and build more authority for yourself within the industry you are targeting.

    By setting up a professional landing page, you are able to provide a better first impression to website visitors. This is important if you want to declare yourself as a successful online individual or business. A professional, high-quality landing page should contain numerous vital points that will provide the visitor with essential information about your business, as well as the products or services at offer.

    The first part of a landing page should always be a headline. The headline is important and should be attention-grabbing. By crafting the perfect headline for your landing page, you are able to draw in the visitor and make them want to stay on the page to find out more about what you have to offer them. After the headline, you should include a sales copy, as well as a picture of your product(s) and/or service(s). This should be accompanied by a bullet list of the benefits the visitor will receive should they decide to buy your product or service.

    Adding a video to this page can also be very beneficial as most people prefer watching videos instead of reading a long piece of content in order to inform themselves about a specific product or service.

    Finally, a guarantee could help increase conversion rates and a part that contains testimonies of past clients can help increase trust. A payment button with the asking price is usually added at the bottom of the landing page so visitors can find out about the benefits of the specified before finding the price.

    Once you have completed the setup of your landing page, you simply need to integrate an email subscription form if you want to build a list from this page. If not, then simply continue to driving traffic – there are many ways that you can drive free traffic to your website. If you do have a budget, you can also look at many different paid advertising options.
     
  2. christian

    christian Well-Known Member

    Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or checkout area.
     

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